Topic: PR Tips For Boosting Your Career

Description:
Many of us are uncomfortable with self-promotion.  In fact, some segments of the population, like women, find self-promotion so distasteful that the result can be that they under sell themselves when it comes to getting promoted, securing a new job, or getting that high-profile assignment.  In this talk, I focus on taking control of your career narrative; self-promotion without selling out; identifying your “one thing” and what makes you different from everyone else doing a similar job.  We talk about “telling and selling” your one thing so that as new career opportunities arise, people have a clear perception of what you bring to the table. It’s an actionable, fun talk with useful information for all who want to think more purposely about their career progression.

Bio:
Leigh Woisard is a 30-year communications professional, consultant, and public speaker. Before leaving corporate America (Dec 2022), she was Senior Vice President of Corporate Communications for Cox Communications – the largest privately held cable/ broadband company in the U.S. Throughout her public relations career, she has counseled government officials, executives, and companies such as Stanley Tools, Chili’s Grill & Bar, and the New England Journal of Medicine. Leigh has a passion for helping women and other professionals to be intentional about their careers and about communicating their value.  She regularly speaks on topics such as Imposture Syndrome, becoming a better public speaker and self-promotion without selling out. Leigh is Chair of The WICT Network, a professional development group dedicated to empowering women in media, entertainment, and technology.  She was named a 2019 Wonder Woman by Multichannel News and is a Public Relations Society of America Silver Anvil Winner, the most prestigious PR industry award.  She has a bachelor’s degree in speech communications from the University of Rhode Island and a master’s in communications management from Syracuse University’s Newhouse School.

Key Takeaways:

• Content focuses on the importance of being purposeful as you craft your personal brand– the benefits of “doing it on purpose.”
• Making purposeful choices to get more of what you want at work. Know your value and purposely cultivate a brand that helps you achieve your goals.
• Deeper dive into knowing/finding your One Thing.
• Promoting Your One Thing…Look the Part; Share, Teach…Build Relationships.