Topic: The Top 3 Things to KNOW for Marketing Success

In order for your marketing efforts to be successful, there are 3 main areas to KNOW: KNOW Your Offer, KNOW Your Customer, and KNOW Your Numbers. In this presentation we will be taking a deeper dive into each of these areas and why they are important for you to know. You’ll have a clear understanding of how your product or service benefits your customer. You’ll learn who to define who your target customer is, and you’ll learn which numbers are the most important when it comes to marketing. With the knowledge you gain from this session you’ll be ready to set your business up for success!

Take Aways:
*Having a clear understanding of how your product/service benefits your customer
*Knowing exactly who your customer is and how to find them through
*Knowing which numbers are the most important when it goes to marketing

Jennifer was born in eastern North Carolina. She and her husband, Chris, founded Clear SEM Solutions, a digital marketing and web development agency, in 2007. Jennifer also co-owns Just Breathe Aerials, a Yoga studio in Port St. Lucie. She is a big believer in giving back to the community and sits on several boards. Jennifer is Past-President of The Royal Palms, an organization that provides free prom dresses to young ladies to attend prom. She serves on the Communications Committee for the Port St. Lucie Business Women, Young Professionals of Martin County, and previously the Florida Public Relations Association Treasure Coast Chapter. She also serves as Vice President of PR for Toastmasters Palm City Chapter. Jennifer has been a guest speaker for several organizations including the weVenture at Florida Tech, Treasure Coast Premier Women’s Network, Go Getter Girls Network, St. Lucie Chamber of Commerce Workshops, and City of Port St Lucie Workshops. She has been featured in Port St. Lucie Magazine and iCare Community Magazine, and has been nominated for several awards over the years and was awarded the Community Service award in 2020. In 2021 she was named One of the Top 10 Young Professionals to Watch in 2021. Her passion is speaking, educating, and sharing her knowledge with others.